Marketing Consulting
Marketing Consulting
AIM
Work goal
Establishing an appropriate KPI-based strategy in consideration of the trend of each marketing stage to strengthen target user acquisition in advance, promote brand boosting, and optimize inflow and retention rate
MAIN
Main task
Pre-launch customer recruitment, chart boosting (CPI/CPV/CPA), UA (market review management/featured strategy), branding, influencer, marketing material production agency
VALUE
Work results
Establishment of media strategy at each stage of marketing and retention through data-based targeting, omnidirectional target user expansion through media optimization, UAC, and In App Action efficiency enhancement
Real marketing based on performance
✔Establishment of marketing strategy through data-based targeting
✔ Securing large-scale user inflow at launch by maximizing pre-recruitment
✔ Charts and brand boosting solutions to strengthen retention and PLC
✔ Optimize user quality by converting seed users to core users
✔ Promoting organic user acquisition and optimizing UAC, IN APP ACTION
MKT MEDIA STRATEGY
PRE-LAUNCHING
Reinforcement of pre-recruitment through media
EARLY
(2 weeks after launch)
Sophisticated targeting-based boosting progress
MIDDLE
(4 weeks after launch)
Omnidirectional target optimization and spread
SUSTAIN
Enhanced expansion target quality optimization