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​Marketing Consulting

Marketing Consulting

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AIM

​Work goal

Establishing an appropriate KPI-based strategy in consideration of the trend of each marketing stage to strengthen target user acquisition in advance, promote brand boosting, and optimize inflow and retention rate

MAIN

Main task

Pre-launch customer recruitment, chart boosting (CPI/CPV/CPA), UA (market review management/featured strategy), branding, influencer, marketing material production agency

VALUE

Work results

Establishment of media strategy at each stage of marketing and retention through data-based targeting, omnidirectional target user expansion through media optimization, UAC, and In App Action efficiency enhancement

Real marketing based on performance

Establishment of marketing strategy through data-based targeting
 Securing large-scale user inflow at launch by maximizing pre-recruitment
✔ Charts and brand boosting solutions to strengthen retention and PLC
✔ Optimize user quality by converting seed users to core users
✔ Promoting organic user acquisition and optimizing UAC, IN APP ACTION

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MKT MEDIA STRATEGY

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PRE-LAUNCHING

Reinforcement of pre-recruitment through media

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EARLY

(2 weeks after launch)

Sophisticated targeting-based boosting progress

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MIDDLE

(4 weeks after launch)

Omnidirectional target optimization and spread

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SUSTAIN

Enhanced expansion target quality optimization

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